While working from home may have been a dream for most, the sudden switch from an organized work environment to the comfort of your home has turned out to be another huge challenge. This shift has had most people learning...

Reason, launched in the early 2020, is Pakistan’s first solely Direct to Consumer (D2C) Electronics Brand. It has been a year now since the launch and we finally have enough data to compare and evaluate how the brand has been...

The scope of digital businesses and online shopping is increasing globally. According to a recent statistic, nearly 8 out of 10 shoppers are now buying online around the world. With digital businesses and D2C brands taking much more space than they previously...

Most of us are spending more time indoors than ever before. With some time on my hand, I delved into the world for books a tried to get started on my reading list for the year. While these five books...

These are some of the most common mistakes that snowball over time and end up causing massive problems down the road. 1) Unnecessarily Complicating Things At the very start of the business, you need to be as simple and straightforward...